Alessandra Cappello

Case study

Head of internal communication – the Unipol Group

She began her journey into the world of communication in 1999, first as a web writer for Sudnews.it and Salentonline.it, then in 2000 for SuperBusiness.net, the online financial magazine of the Moizzi - Ulysse.net publishing house.

In 2001 he joined the MPS Group as content manager of the i-am.it site, then of the Bancaverde portal and the Group portal. Her longest experience in UniCredit, first as content manager of the Intranet, then as Head of Communication & Editorial Desk where she manages the re-design of the post-merger Capitalia intranet, the design and planning of the post-merger international intranet UniCredit - HVB.

In 2015 she assumed responsibility for all the Group's internal communication channels in Italy including the intranet, company radio, video communication and the commercial intranet operating on the agency network. Starting from 2013 she also deals with the dissemination of culture on social media in the company.

In 2016 she joined the Unipol Group as Head of Group Internal Communication, whose mission she redefines: Internal Communication as a strategic lever to support the business. She is realizing the new mission by operating through the adoption of a collaborative mindset across the organization and the development and evolution of the Group intranet with a view to Digital Workplace.